PICKFOO PRIVATE LIMITED — For the Pickfoo App & Website
Cookie Policy
Effective Date: 1 May 2025 | Last Updated: 5 May 2025
1. Introduction
This Cookie Policy explains how Pickfoo Private Limited ("Pickfoo", "we", "us", or "our") uses cookies, mobile SDKs, and similar tracking technologies on our website and mobile application (collectively, the "Platform").
By using our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. By continuing to use the Pickfoo mobile app, you acknowledge our use of SDKs and analytics tools as described in this Policy.
This Policy should be read alongside our Privacy Policy and Terms & Conditions, which are available on the Pickfoo Platform. If you have any questions, please contact us at contact@pickfoo.in.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how users interact with their sites.
Cookies are not harmful programs or viruses. They cannot execute code or deliver malware. Most cookies contain a unique identifier called a "cookie ID" — an anonymous string of characters that identifies your browser or device.
2.1 Types of Cookies by Duration
- Session Cookies: Temporary cookies that exist only for the duration of your browsing session and are deleted when you close your browser. They are used to keep you logged in and maintain your shopping cart or order state.
- Persistent Cookies: Cookies that remain on your device for a set period or until you manually delete them. They are used to remember your preferences across multiple visits.
2.2 Types of Cookies by Origin
- First-Party Cookies: Set directly by Pickfoo on our domain to support core website functionality and analytics.
- Third-Party Cookies: Set by external services integrated into our Platform (such as Google Analytics or advertising partners) via their own domains.
3. Mobile SDKs & App Tracking
Unlike websites, mobile applications do not use cookies in the traditional sense. Instead, the Pickfoo app uses Software Development Kits (SDKs) — code libraries from third-party providers that are embedded within the app to perform similar functions to cookies.
The Pickfoo app currently uses the following SDKs:
| SDK / Service | Provider | Purpose |
|---|---|---|
| Firebase Analytics | Google LLC | App usage analytics, user behaviour tracking |
| Firebase Crashlytics | Google LLC | Crash reporting and app stability monitoring |
| Firebase Cloud Messaging (FCM) | Google LLC | Sending push notifications to your device |
| Google Analytics for Firebase | Google LLC | App performance and conversion tracking |
These SDKs may collect device identifiers (such as the Android Advertising ID or Apple IDFA), IP address, app events, and crash logs. You can limit SDK tracking through your device's privacy settings (see Section 6).
4. Cookies We Use on Our Website
The table below describes the categories of cookies used on the Pickfoo website, their purpose, and whether you can opt out of them:
| Cookie Type | Purpose | Examples | Can You Opt Out? |
|---|---|---|---|
| Essential / Strictly Necessary | Required for the website to function. Includes session management, login state, and security tokens. | Session ID, CSRF token, login session | No — always active |
| Functional / Preference | Remembers your preferences such as language, location, and saved addresses to personalise your experience. | Language preference, saved address, theme | Yes — via consent settings |
| Analytics & Performance | Helps us understand how users interact with the Platform to improve performance and usability. | Google Analytics, Firebase Analytics | Yes — via consent settings |
| Marketing & Advertising | Used to show you relevant promotions and offers. May track your activity across sessions. | Google Ads, Meta Pixel (if used) | Yes — via consent settings |
| Third-Party / SDK Tracking (App) | Mobile SDKs used in the Pickfoo app for analytics, crash reporting, and push notifications. | Firebase SDK, Google Analytics for Firebase | Partially — via device settings |
The specific cookies in use may change as we update our Platform. We will update this Policy accordingly whenever material changes are made.
5. How We Use Cookie & Tracking Data
Information collected through cookies and SDKs is used for the following purposes:
- To keep you securely logged in to your Pickfoo account during your session
- To remember your delivery addresses, food preferences, and app settings across visits
- To understand how users navigate our website and app, which pages are most visited, and where users encounter difficulties
- To measure the performance of our Platform and identify areas for improvement
- To track the effectiveness of our marketing campaigns and promotions
- To detect and prevent fraudulent activity and security threats
- To send you relevant push notifications about your orders and offers (app only, with your permission)
- To comply with applicable legal and regulatory requirements
We do not use cookies or tracking technologies to build profiles for sale to third parties, nor do we allow advertisers to place cookies directly on our Platform without your consent.
7. Third-Party Cookies & Services
Some cookies on our website are set by third-party services that appear on our pages. These third parties have their own privacy and cookie policies, which we encourage you to review:
| Third Party | Service | Privacy Policy |
|---|---|---|
| Google LLC | Google Analytics, Firebase, Google Maps | https://policies.google.com/privacy |
| Meta Platforms (if applicable) | Meta Pixel / Facebook Ads | https://www.facebook.com/policy/cookies |
| Payment Gateway (Razorpay / PayU) | Secure payment processing | https://razorpay.com/privacy / https://payu.in/privacy |
Pickfoo does not control how these third-party services use their cookies and is not responsible for their privacy practices. We recommend reviewing their respective privacy policies before interacting with their services.
8. Cookie Data Retention
The retention period for cookie data depends on the type of cookie:
- Session cookies: Deleted automatically when you close your browser
- Persistent cookies: Retained for a period ranging from 30 days to 2 years depending on the cookie's purpose
- Analytics data (Google Analytics / Firebase): Retained for up to 26 months by default, as per Google's data retention settings
- Marketing cookies: Typically retained for up to 90 days
You can delete cookies stored on your device at any time through your browser or device settings as described in Section 6.
9. Cookies & Children
The Pickfoo Platform is not directed at children under the age of 18. We do not knowingly use cookies or tracking technologies to collect personal information from minors. If you believe a minor is using our Platform, please contact us at contact@pickfoo.in so that we can take appropriate action.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our business practices, or applicable law. When we make material changes, we will:
- Update the "Last Updated" date at the top of this Policy
- Display a notification on our website or app where appropriate
- Reset your cookie consent preferences if the changes materially affect how we use your data, so that you can review and re-consent
We encourage you to review this Cookie Policy periodically to stay informed about how we use tracking technologies.
11. Contact Us
If you have any questions, concerns, or requests relating to this Cookie Policy or our use of tracking technologies, please contact us:
Pickfoo Private Limited
Mananthavady, Wayanad, Kerala, India
Email: contact@pickfoo.in
We are committed to being transparent about our data practices and will respond to all cookie-related queries within 10 business days.